# Nuvora Studio > Nuvora Studio is a B2B marketing agency that does only LinkedIn. Strategy, content, advertising, executive branding, and training, built for B2B teams that want pipeline rather than vanity metrics. Founded by Cyril Drouin (former CEO of Publicis Commerce and Performance Marketing for China and North Asia, triple-certified by LinkedIn Marketing Labs), with team operations across Hong Kong, France, the Philippines, and China. Publishing in five languages: English, French, German, Spanish, and Simplified Chinese. ## Primary Pages - [Home](https://nuvora.studio/): What Nuvora Studio does and why a LinkedIn-only agency exists. Lays out the three service lines (content, advertising, consulting), the working model, and the kinds of B2B companies it serves. - [Services](https://nuvora.studio/services): Overview of the three service lines that turn LinkedIn into a B2B lead channel — content, advertising, consulting and executive branding. - [Content services](https://nuvora.studio/services/content): Company page management, content production, LinkedIn newsletters, LinkedIn events, employee advocacy programmes, and executive ghostwriting. - [Advertising services](https://nuvora.studio/services/advertising): LinkedIn ads management end to end — sponsored content, lead gen forms, dynamic ads, sponsored messaging, and text ads. Ad spend always goes directly to the client's LinkedIn account. - [Consulting services](https://nuvora.studio/services/consulting): LinkedIn strategy consulting, employee advocacy programme design, personal branding for founders and executives, and team training. - [Pricing](https://nuvora.studio/pricing): Three retainer tiers starting at $1,800/month for Foundation, plus standalone ads management, executive branding, and training. Clear scope and deliverables per tier. - [Work](https://nuvora.studio/work): Case studies across manufacturing, professional services, healthcare, and B2B technology — each with starting state, intervention, and the result attributed to LinkedIn. - [Insights](https://nuvora.studio/insights): Long-form analysis on LinkedIn strategy, B2B content, advertising, and platform updates. Written by practitioners running campaigns, not by content mills. - [About](https://nuvora.studio/about): Why Nuvora exists, the team's values, the working model (senior people doing the work, no handoffs), and leadership bios. - [Contact](https://nuvora.studio/contact): Direct contact for new business. Replies from a senior team member within one working day. - [LinkedIn Profile Optimizer](https://nuvora.studio/linkedin-optimizer): Free diagnostic tool that audits a LinkedIn profile against the patterns Nuvora uses with clients and returns a concrete punch list. ## Insights - [The real LinkedIn problem isn't writing. It's thinking.](https://nuvora.studio/insights/the-real-linkedin-problem): AI can polish sentences. It cannot tell a brand what to say. That gap is where most B2B companies quietly disappear on LinkedIn. - [LinkedIn's algorithm in 2026: small accounts vs. large ones](https://nuvora.studio/insights/algorithm-change-small-vs-large-accounts): LinkedIn's 2026 algorithm rewards small, engaged accounts over large, passive ones. A page with 500 active followers can now beat one with 50,000. - [How to turn LinkedIn content into inbound leads](https://nuvora.studio/insights/content-to-inbound-leads): Most LinkedIn content pulls views and zero leads. Inbound converts at 14.6%, outbound stalls at 1.7%. How to build a content system that moves pipeline. - [How to grow on LinkedIn when the feed is full](https://nuvora.studio/insights/how-to-grow-on-linkedin): LinkedIn has 5x more active creators than in 2023. Two million posts go live every day. How to cut through and grow when everyone else is also posting. - [Your LinkedIn ad ROI is a measurement problem](https://nuvora.studio/insights/linkedin-ad-roi-measurement-problem): LinkedIn Ads deliver 121% ROAS for B2B, but most companies measure at 30 days while the average B2B deal closes in 272. Why the numbers lie. - [LinkedIn ads vs. organic: where to put your money in 2026](https://nuvora.studio/insights/linkedin-ads-vs-organic-content): Organic LinkedIn content pulls leads at roughly half the cost of ads. How to split a budget based on stage, deal size, and where pipeline needs to move. - [Your LinkedIn headline is costing you leads](https://nuvora.studio/insights/linkedin-headline-costing-opportunities): The LinkedIn headline shows up everywhere — posts, comments, search results, connection requests. Most people use less than 40% of the characters available. - [The minimum viable LinkedIn Ads budget](https://nuvora.studio/insights/minimum-viable-linkedin-ads-budget): LinkedIn lets advertisers start at $10 a day. That won't get anywhere useful. What it actually takes to move pipeline, by offer and sales cycle. - [The LinkedIn profile mistakes that kill conversions](https://nuvora.studio/insights/profile-mistakes-killing-conversions): A LinkedIn profile gets clicked after every post, comment, and connection request. Most profiles waste the moment. The mistakes quietly costing leads. - [Stop wasting LinkedIn ad spend on low-intent audiences](https://nuvora.studio/insights/stop-wasting-money-low-intent-audiences): Most LinkedIn ad budgets are wasted on audiences too broad to convert. Only 3 to 6% of a market is buying at any given moment. How to fix targeting. - [Why LinkedIn ads cost 4 to 6x more per click](https://nuvora.studio/insights/why-linkedin-ads-cost-more): LinkedIn ads cost $5 to $12 per click. Meta gets a click for $0.50. Cost per click is the wrong yardstick. When the premium actually pays back. - [Why your LinkedIn reach dropped 50% in 2026](https://nuvora.studio/insights/why-your-reach-dropped): LinkedIn organic reach is down 50% since 2023. It isn't the content. It's a new algorithm called 360Brew. What changed and what works under it. - [Your LinkedIn post is already dead](https://nuvora.studio/insights/your-linkedin-post-is-already-dead): The feed is drowning in AI-generated content. The window to be seen is roughly two hours. What the companies surviving this know that most brands haven't worked out. ## Case Studies - [Swedish aerospace polymer brand](https://nuvora.studio/work/swedish-polymer-brand-aerospace): A Swedish polymer manufacturer became the name aerospace buyers searched for on LinkedIn. From 340 followers to a Fortune 500 inbound. - [French fragrance lab — founder branding](https://nuvora.studio/work/french-fragrance-lab-personal-branding): A French fragrance lab pulled luxury clients through one founder's LinkedIn voice. Cold emails never worked. Personal branding opened every door. - [Chinese cable manufacturer — employee advocacy](https://nuvora.studio/work/chinese-cable-manufacturer-employee-advocacy): A Chinese cable manufacturer turned 40 field engineers into LinkedIn ambassadors. 160K impressions in 60 days, from a near-zero starting point. - [French accounting firm — partner LinkedIn](https://nuvora.studio/work/french-accounting-firm-partner-linkedin): A French accounting firm gave its partners a reason to post on LinkedIn. Six of twelve posting weekly inside 90 days. Forty-two leads on the board. - [Hong Kong law firm — cross-border deals](https://nuvora.studio/work/hong-kong-law-firm-cross-border-deals): A Hong Kong law firm turned senior partners into magnets for cross-border deals on LinkedIn. Two new mandates traced back to the platform inside two quarters. - [Japanese medical bed maker — LinkedIn leads](https://nuvora.studio/work/japanese-medical-bed-maker-linkedin-leads): A Japanese hospital-bed manufacturer had no digital footprint in Europe. Ninety days later, LinkedIn was delivering a steady pipeline of European distributors. ## Languages Content is published in five languages with localised URL slugs: - English: https://nuvora.studio/ - French: https://nuvora.studio/fr/ - German: https://nuvora.studio/de/ - Spanish: https://nuvora.studio/es/ - Simplified Chinese: https://nuvora.studio/zh/ ## Optional - [Sitemap](https://nuvora.studio/sitemap-index.xml): Machine-readable index of every URL on the site, in all five languages. - [Privacy Policy](https://nuvora.studio/privacy): How Nuvora handles visitor and lead data.