From the blog
Sharp thinking on LinkedIn strategy, B2B content, ads and platform updates. Written by the people doing the work. Not assembled by content mills.
LinkedIn replaced its entire algorithm with 360Brew. Reach is down 50%, company pages lost 60%. Your content isn't the problem. The system underneath it changed.
LinkedIn content that lands impressions but no leads is wasted budget. Inbound converts at 14.6% vs. 1.7% for outbound. Here's how to fix the system underneath your posts.
Every post sends visitors to your profile. Most profiles fail to convert them. Generic headlines, empty Featured sections, and résumé-style Abouts cost you leads every day.
Your LinkedIn headline runs everywhere you do on the platform. Most people waste it on a job title. Here's a sharper formula, and a 15-minute fix.
LinkedIn's new algorithm rewards engagement quality, not follower count. Small accounts with active networks now outperform large accounts with sleeping audiences.
LinkedIn has 5x more creators than in 2023, and two million posts go live each day. But fewer than 3% of members post weekly. Specificity wins the attention war.
LinkedIn charges $5 to $12 per click. Meta charges $0.50. Clicks don't close deals. LinkedIn leads convert at 2 to 3x the rate of other platforms.
Organic LinkedIn content generates leads at half the cost of ads. But ads close gaps fast. The right split depends on your stage and deal size.
Most LinkedIn ads target audiences too large and too cold to convert. Only 3 to 6% of your market is actively buying. Fix the targeting before you fix the creative.
LinkedIn delivers 121% ROAS for B2B. But the average B2B buyer journey runs 272 days. If you're judging the channel at 30 days, your data is lying.
LinkedIn's floor is $10 a day. That won't generate pipeline. The real minimum depends on your audience, your offer, and how long your sales cycle is.
The feed is drowning in AI-generated content. Your window to be seen is roughly two hours. The companies that survive this know something most brands haven't worked out.
AI can polish your sentences. It can't tell you what to say. That gap is where most B2B brands quietly disappear.
Start here
Tell us about your company. We'll show you where the opportunity sits, and what it would take to capture it.
Thirty minutes. No pitch. Straight answers.