Services / Training

LinkedIn training that transfers
real capability.

Four specialist workshops for teams and leaders who want to own their LinkedIn performance — not just outsource it. Online or in-person. Led by practitioners.

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4 Specialist workshops
½–1 Day formats
100% Practitioner-led

Our workshops

Four programmes.
One platform mastered.

Half-day · Up to 15 participants

LinkedIn Fundamentals Workshop

Most companies are on LinkedIn. Very few are using it right.

50% drop in organic reach for teams that have not adapted to the current algorithm
40% less distribution for posts with external links

Organic reach has dropped by up to 50% for teams that have not adapted to the current algorithm. Posts with external links receive 40% less distribution. The platform is no longer forgiving of guesswork.

This half-day workshop gives your team the foundation to operate on LinkedIn with intent and results.

What we cover

  • How the LinkedIn algorithm works in 2026
  • Profile architecture that drives inbound
  • Content formats and when to use them
  • Analytics that connect to business objectives

Half-day. Online or in-person. Up to 15 participants.

Every framework comes from active LinkedIn management. We teach what we apply every day for clients.

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Full-day · Content & marketing teams

Content Masterclass

Good LinkedIn content is not about posting more. It is about posting smarter.

3.7× more reach for content built on real expertise vs generalised posts
81% of B2B campaigns fail to capture attention or drive brand recall

Content built on real expertise generates 3.7 times more reach than generalised posts. Yet 81% of B2B campaigns fail to capture attention or drive brand recall. Most companies produce content for the wrong reasons and get nothing back.

This full-day masterclass builds the strategy, the formats, and the production system your team needs to change that.

What we cover

  • Content pillars and editorial strategy
  • Format selection: carousel, video, document, text
  • Writing for the LinkedIn feed
  • Building a production system that holds

Full day. Online or in-person. For content and marketing teams.

The frameworks we teach are the ones we use every week for B2B clients.

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Full-day · Includes live campaign audit

LinkedIn Ads Deep Dive

LinkedIn Ads is the most precise B2B targeting tool available. Most campaigns waste that precision.

41% of total B2B ad budgets go to LinkedIn
121% ROAS — but only with the right campaign structure

LinkedIn commands 41% of total B2B ad budgets and delivers 121% ROAS. But at CPCs of €5 to €9 and CPMs of €20 to €35, a poorly structured campaign burns budget fast. The most common failures are structural, not creative.

58% of B2B marketers say LinkedIn Ads is their best-performing paid channel. The gap between them and the rest is almost always a knowledge gap.

What we cover

  • Campaign architecture and objective setting
  • Targeting: audiences, matched lists, lookalikes
  • Format selection by funnel stage
  • Creative performance and testing
  • Attribution and reporting beyond last click

Full day. Online or in-person. Includes a live audit of your active campaigns.

We cover what the official documentation does not: the judgment calls that turn budget into pipeline.

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Half-day · Groups of 4–8 leaders

Executive Personal Brand Workshop

Decision-makers research you before they respond to you. What do they find?

8× more engagement on personal profiles vs company pages
82% of B2B buyers trust a company more when its leaders are credibly present on LinkedIn

Personal profiles generate 8 times more engagement than company pages. 82% of B2B buyers trust a company more when its senior leaders are credibly present on LinkedIn.

Most executives have either a neglected profile or one that bears no resemblance to their actual voice. Both fail for the same reason: they build no trust. This half-day workshop gives your leadership team a clear point of view, a consistent voice, and a system they can maintain.

What we cover

  • Profile positioning for the right audience
  • Defining your content themes
  • Writing in your own voice
  • A publishing cadence that fits an executive schedule

Half-day. Online or in-person. For groups of 4 to 8 leaders. Individual profile reviews included.

We do not teach executives to become influencers. We teach them to show up where their buyers are already making judgements.

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Let's build your LinkedIn presence
the right way.

Whether you are starting from scratch, scaling an existing presence, or making your LinkedIn advertising work harder — we would like to understand your situation before recommending anything. No pitch. Just a straight conversation.

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